Seller Information | Prudential Snyder Champaign

Our Marketing Strengths

Marketing real estate takes a lot more than a yard sign and classified advertising. It takes networking and maximum exposure to the real estate community.

The key to marketing a property is a thorough introduction to the real estate community.

Prudential Value Range Marketing

Prudential Real Estate is the only provider of Prudential Value Range Marketing^SM (PVRM^SM) in North America. Prudential Value Range Marketing attracts more potential buyers to look at your home. That can mean a quicker sale at a fair price. (PVRM may not be offered by all franchisees.)

International Broker Network

With more than 1,600 member offices of the Prudential Real Estate Network throughout the United States and Canada, and more than 44,000 Prudential Referral Services member associates worldwide, you'll have access to a vast pool of buyers locally, regionally, nationally and internationally¹.

National Relocation

Prudential Referral Services^® provides the network with potential buyers who must relocate within a limited time period because of corporate transfers.

Local REALTORS^® Network

Cooperation and exchange of information between brokers is an additional marketing opportunity used to generate qualified buyers and leads for your property.

Multiple Listing Service

Important information about your property will be submitted to the Multiple Listing Service. This is a valuable resource widely used by the real estate community and is highly effective in increasing awareness of your property.
¹2002 Statistics

Pricing Your Home

Prudential Value Range Marketing^SMApproach

Prudential Value Range Marketing^SM (PVRM^SM) can eliminate any concern of potentially over- or underpricing your home. It mirrors the natural buying and selling process, and can reduce the number of days a home is on the market. (PVRM may not be offered by all franchisees.)

Fair Market Value
Determining Property Value

Fair Market Value

The basic laws of supply and demand greatly impact what a buyer is willing to pay for property and the amount financial institutions or lenders are willing to finance.

Fair market value is defined as the likely price a ready, willing, and able buyer is willing to pay for a property when:

The property is offered for sale on the open market.
The property is marketed for a reasonable period of time.
The buyer has a complete understanding and knowledge of the property.
Neither the buyer nor seller is under abnormal pressure.

Determining Property Value

The Market-The market approach is based on the premise that a prudent person will pay no more for a property than it would cost to purchase a comparable substitute.

Competitive Listing and Sale Prices-To form an opinion of value, a Prudential Real Estate Professional will analyze current listings and sale prices of similar homes in your area. He or she will consider properties that have recently sold, are currently for sale, or were offered for sale but did not sell. Although none of these properties is identical to yours, only those that have a high degree of similarity are noted in this report.

Comparative Evaluation-A Prudential Real Estate Professional can prepare a detailed description of your property and an estimate of the selling price range in today's market. This is known as the comparative or competitive market value of property.

Staying Current with Market Value-Once your property has been listed, a Prudential Real Estate Professional will continually collect and review updated information to monitor the offering price. Our observations may include:

Professional opinions
Industry (broker) response
Buyer reaction
Current market conditions
Competing properties
Availability of financing
Number of showings
Length of time on the market
Interest rates
Condition of the property
Seller motivation

Factors that Do Not Affect a Property's Value

What the owners paid when they built or bought the property
Some of the improvements and upgrades the owners have made to the property
The cash proceeds the owners want or need from the transaction
What friends, neighbors, or relatives say a property is worth

Factors that Do Affect a Property's Value

Style, condition, age, decor
Location
Time of year
Property and neighborhood
How quickly seller needs to sell

Competitive Pricing: The Pricing of Choice

The probability of receiving an acceptable offer on your property and completing a sale diminishes significantly when your asking price is higher than the current market value.

Here are the factors that will determine price range:

Your property - its strongest selling points
The competition - the asking prices of other homes for sale in your area
The expired listings - homes offered for sale that did not sell

Home Prices in Your Community

Knowing how much homes are selling for in your community is one of many factors to consider in determining the selling price range for your home. When you contact us, we will put you in touch with a qualified real estate professional who will visit you and prepare a market analysis of the homes recently sold in your community, share his or her in-depth knowledge of current market conditions, and help you determine the market value of your property.

Keep in mind, your home is only worth what someone is willing to pay for it. Working with a Prudential Real Estate Professional, will help ensure that your property will receive maximum exposure to attract interested people who are willing to make an offer.